Majestic and Major Leaguers want to color your world
Majestic Athletic is launching a “My Team, My Colors” campaign this season to draw attention to the wide variety of choice in colors and design now available to fans.
This vibrant new marketing campaign showcases some of Majestic’s “player ambassadors” as they use the “tools of their trade” to paint canvases depicting their team’s city. In the process, the players create unique art that represents colorful expressions of their personalities -- a first in sports marketing.
For example, Noah Syndergard threw baseballs covered with “Mets blue” acrylic paint at a canvas while hitters swung paint-loaded bats toward the canvas. Gary Sanchez, Kevin Pillar, Nolan Arenado, Francisco Lindor, Joc Pederson, Giancarlo Stanton and Kyle Schwarber also participated in the campaign.
“Our guys respond positively to creative storytelling through music, art and fashion,” said Evan Kaplan, the MLBPA’s Director of Licensing and Business Development. “I attended the Majestic shoots in Los Angeles and there was literally paint flying off the bats and balls. The players were very engaged, enjoyed the creative process, and it’s reflected in the finished product.”
The digital, social and TV campaign is scheduled for a full launch at the beginning of the season, according to Majestic.The signed murals and paint-splattered jerseys will be auctioned to benefit the players’ favorite charities.
“We wanted to tell a dynamic story in an unexpected way with great energy and passion. This campaign will expand our social ecosystem because it’s just so vibrant and fun. The players were covered in paint and they loved it!” said David Goerke, VP Marketing Majestic.