The month-long initiative aims to normalize mental health as a vital component to our general, physical health that touches people in all walks of life, including athletes. Through player quotes from members of the various sports unions as well as tips and resources shared by wellness experts, several themes will thread together the social media-driven campaign: Mental health is a driver of performance; mental health is a team game; mental health is about recovery and resilience; and how to be a mental health advocate.

 

Along with championing inspirational stories of hope from athletes, these sports unions will also highlight the various mental health undertakings led by them and their player members. This demonstration of shared support for mental health will not only reinforce the human side of sports but also further the push to provide both athletes and their communities with the necessary wellness resources.