MLB Players, Inc. and Caesars Entertainment

Announce Multiyear Licensing Agreement

• Expanded agreement facilitated by OneTeam Partners grants Caesars official rights to use MLB player names, images, and likenesses across Caesars Sportsbook and William Hill mobile and retail platforms, as well as marketing channels, creating more opportunities to feature player imagery throughout the fan experience.

• Player imagery has debuted on the Caesars Sportsbook, William Hill Nevada mobile apps and across retail locations, including in player markets and in promotional banners for player boosts, with additional features rolling out as the season progresses.

NEW YORK and LAS VEGAS, April 15 – MLB Players, Inc. and Caesars Entertainment, Inc. today announced a partnership agreement making Caesars Sportsbook and William Hill officially licensed sportsbook partners of MLB Players, Inc. With this deal, Caesars gains access to MLB player name, image, and likeness rights for use across its online sportsbook platforms and at retail sportsbook locations for both brands in North America.

Beginning with the 2026 season, Caesars has integrated MLB player imagery into the Caesars Sportsbook mobile app in jurisdictions where it is live, the William Hill Nevada mobile app, and at retail locations for both brands. Baseball fans should expect to see player imagery in mobile market templates, promotional boost banners and in player-specific markets on self-service betting kiosks inside sportsbook locations throughout the 2026 MLB season.

“Players are the most powerful connection point in sports,” said Evan Kaplan, President of MLB Players, Inc. “By partnering with Caesars, that connection becomes even more visible and dynamic, giving fans a richer and more engaging experience across its platforms.”

“Sports fans regularly show us how much they care about the athletes they follow,” said Eric Hession, President of Caesars Digital. “Their presence and star power are what fans respond to most. Bringing licensed player imagery into our platforms helps us deliver a more engaging experience for fans.”

The agreement was facilitated by OneTeam, the group licensing partner of the MLB Players Association.

“Caesars recognizes the power of player imagery to inspire fan connection,” said Frank Arthofer, President of OneTeam Partners. “This partnership reflects the growing influence of player IP in modern fan engagement and sets a new benchmark for collaboration between leagues, athletes, and the gaming industry.”

About MLB Players, Inc.

MLB Players, Inc. is the business arm of the Major League Baseball Players Association. The Major League Baseball Players Association is the collective bargaining representative for all professional baseball players of the 30 Major League Baseball teams. MLB Players, Inc. serves as the exclusive group licensing agent for all commercial business interests and licensing activities involving active Major League and Minor League Baseball players. Follow @MLBPA on Instagram and X.

About Caesars Entertainment, Inc. Caesars Entertainment, Inc. (NASDAQ: CZR) is the largest casino-entertainment Company in the U.S. and one of the world’s most diversified casino-entertainment providers. Since its beginning in Reno, NV, in 1937, Caesars Entertainment, Inc. has grown through development of new resorts, expansions and acquisitions. Caesars Entertainment, Inc.’s resorts operate primarily under the Caesars®, Harrah’s®, Horseshoe®, and Eldorado® brand names. Caesars Entertainment, Inc. offers diversified gaming, entertainment and hospitality amenities, one-of-a-kind destinations, and a full suite of mobile and online gaming and sports betting experiences. All tied to its industry-leading Caesars Rewards loyalty program, the Company focuses on building value with its guests through a unique combination of impeccable service, operational excellence and technology leadership. Caesars is committed to its employees, suppliers, communities and the environment through its PEOPLE PLANET PLAY framework. Know When To Stop Before You Start®. Gambling Problem? Call or text 1-800-GAMBLER. For more information, please visit www.caesars.com/corporate.

Responsible GamingMust be 21+ and physically present in AZ, CO, IL, IN, IA, KS, KY, LA, ME, MD, MA, MI, MS, MO, NV, NJ, NY, NC, OH, PA, TN, VA, WA, WV, WY, Washington, DC or Puerto Rico. Know When To Stop Before You Start®. Gambling Problem? CO, IL, KY, MD, MI, MS, MO, NJ, TN, VA, WV, WY, KS (Affiliated with Kansas Crossing Casino), ME (Licensed through the Mi’kmaq Nation, Penobscot Nation, and Houlton Band of Maliseet Indians, federally recognized tribes located in the State of Maine), NC (Licensed through Tribal Casino Gaming Enterprise), PA (Affiliated with Harrah's Philadelphia): If you or someone you know has a gambling problem, crisis counseling and referral services can be accessed by calling 1-800-GAMBLER (1-800-426-2537) or MD: Visit mdgamblinghelp.org or WV: Visit 1800gambler.net; AZ: Call 1-800-NEXT-STEP; IN: Call 1-800-9-WITH-IT; IA: Call 1-800-BETSOFF; OH, LA (Licensed through Horseshoe Bossier City), Washington, DC (OLG Class A licensed operator): Call 1-800-MY-RESET; MA: Call 1-800-327-5050 or visit gamblinghelplinema.org; NV: Call 1-800-522-4700; NY: Call 877-8-HOPENY or text HOPENY (467369); Puerto Rico: Call 1-800-981-0023; llame a la línea PAS de ASSMCA 1-800-981-0023; WA (Affiliated with Muckleshoot Casino Resort): Call 1-800-547-6133 or visit evergreencpg.org.

About OneTeam PartnersOneTeam is a global leader in sports licensing, marketing, sponsorship, collectibles, and media, specializing in commercializing group licensing rights for professional athletes. Established in 2019, OneTeam is a joint venture between the NFLPA, MLBPA, WNBPA, MLSPA, and U.S. Women’s National Team PA, with backing from HPS, General Atlantic, and Morgan Stanley Tactical. OneTeam represents the exclusive group rights for athletes across major U.S. player associations – including the NFLPA, MLBPA, WNBPA, MLSPA, USWNTPA, NWSLPA, U.S. Rugby PA, League of Legends, and Valorant – as well as thousands of college athletes.