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Where Players Become Powerhouses

MLB Players, Inc. is the official licensing and marketing arm of the Major League Baseball Players Association—turning collective star power into big-league business.

The Power of Players

This is more than merch. It’s momentum. We help players turn their names, images, and influence into real value—building brands, launching products, and creating impact that lasts beyond nine innings.

This is more than merch. It’s momentum. We help players turn their names, images, and influence into real value—building brands, launching products, and creating impact that lasts beyond nine innings.

Unlock the Power of MLB Players

MLB Players, Inc. serves as the exclusive group licensing agent for all commercial business interests and licensing activities involving active Major League and Minor League Baseball Players.

01

Player-First Thinking

Group Licensing

MLBPI gives brands seamless access the name, image, and likeness of Major League Baseball Players—at scale.

02

Collective Power

Group Sponsorship

MLBPI allows brands to activate Players across high‑impact channels—without the complexity of individual negotiations.

03

Equity and Inclusion

MiLB Group Licensing & Sponsorship 

MLBPI gives brands access to the next generation of professional baseball talent.

04

Relentless Progress

Events

MLBPI produces premier events that bring together Players, brands, and industry leaders in dynamic, authentic environments. 

05

Demand More

Diamond Access

Diamond Access connects MLB Players and their families with trusted brands through curated offers, experiences, and lifestyle partnerships.

Unlock the Power of MLB Players

MLB Players, Inc. serves as the exclusive group licensing agent for all commercial business interests and licensing activities involving active Major League and Minor League Baseball Players.

Supporting the People
Who Support the Players

Competitive compensation and comprehensive benefits
Room to grow and opportunities to lead
A mission that matters
A culture of respect, collaboration, and inclusion

We take care of our team so they can focus on doing their best work

MLB Players, Inc.

MLB Players, Inc.

MLB Players, Inc.

MLB Players, Inc.

Built for the Big Leagues

The game doesn’t move without the Players—and neither do the best deals in sports. When brands team up with us, they’re tapping into the most valuable asset in baseball.

Alex Vesia

"The Major League Baseball Players Association Is the union that represents Players on 40-man Major League rosters, as well as approximately 5,500 Minor League Players employed by the 30 Major League baseball teams."

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"The Major League Baseball Players Association Is the union that represents Players on the 40-man Major League rosters, as well as approximately 5,500 Minor League players employed by the 30 Major League baseball teams."

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The Company We Keep

The companies we work with shape culture, move markets, and know exactly who they are. We help them go further—by turning Player power into brand firepower.

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Key Updates

MLB Players, Inc.

MLB Players, Inc.

MLB Players, Inc.

Join the Lineup

We put brands next to the names fans care about. Access the power of MLB Players.

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