MLB Players, Inc. is the for-profit corporate subsidiary of the Players Association. It is charged with managing all commercial activities of the organization. At the core of MLBPI’s business today, it brings to market products and services featuring the publicity rights (name/image/likeness) of our Players. We grant these rights to our 100+ partners all over the world when more than two Players are featured. MLBPI negotiates agreements with companies to ensure Player-licensed products are part of the suite of baseball-related items fans want - when and where they want them.
Our scope of business extends to licensing, corporate sponsorship, media, promotions, sweepstakes, contests, and events. For all the categories of products we cover, we engage with our partners directly to feature and promote Players in efforts in the best interest of the game and boost sales. As part of these efforts, we take significant steps to protect the positive image and reputation of each Player, using our resources to ensure we approve only those products or services that use Players in products of high quality, and are reflective of a positive Player “brand.” Finally, our duties include the protection of Player rights, including in commercial legal claims. This includes, in some instances, commencing lawsuits, or defending lawsuits when companies seek to limit Player opportunity.

Evan Kaplan
Managing Director

Heather Chase
Deputy General Counsel

Shawn McDonald
Vice President, Business & Legal Affairs

Robert Sanzillo
Vice President, Strategy, Operations & Legal Affairs
MLB Players, Inc. Staff A-Z

Tim Anziano
Manager, Hard Goods

Emma Bedeker
Senior Coordinator, Player Marketing

Cyndi Beniquez
Executive Assistant

Jared Finkel
Manager, Baseball Cards

Zvee Geffen
Director of Licensing

Jane Gross
Intellectual Property Counsel

Riley Henderson
Licensing Coordinator

Austin Lyons
Manager, Apparel

Eric Rivera
Senior Coordinator, Digital Gaming & Baseball Cards

Kate Ryan
Senior Coordinator, Operations