Offering will allow MLB players to develop unique digital products and one-of-a-kind experiences, connecting with fans and bringing them closer to the game
NEW YORK (August 5, 2021) – Candy Digital, the next generation digital collectible company, announced today that it has entered into agreement with MLB Players, Inc., the business arm of the Major League Baseball Players Association, that will enable players to directly collaborate with the company to inspire and create their own unique NFTs. By bringing Players and their ideas into the creative process, the multi-year partnership provides Candy Digital a more personalized way to use player names, images and likenesses in the development of NFTs.
“Partnering with MLB Players, Inc. represents a cornerstone in the evolution of sports NFTs,” said Scott Lawin, CEO of Candy Digital. “Baseball is exploding right now, not just in terms of its stars and personalities, but also globally, and we want to capture the excitement the Players bring in our NFT offerings.”
“With the growing popularity of NFTs, we have been seeking innovative ways to get our Players more involved,” said Evan Kaplan, Managing Director, MLB Players, Inc. “Collaborating with Candy Digital allows our Players to be able to join with some of the most talented minds in the space to create unique products, which will benefit them and fans. We are looking forward to working with the Candy Digital team to bring these unique creations to life.”
Candy Digital’s MLB Players, Inc. partnership continues what has been a successful launch in the NFT space since its debut on June 1.
With baseball as one of the core pillars thus far, Candy Digital launched the 1/1 Lou Gehrig “Luckiest Man” NFT of the famous speech by the New York Yankees Hall of Fame legend, as part of its exclusive partnership with Major League Baseball. Earlier this month, Candy Digital followed up with the first-ever World Series NFT in partnership with the defending champion, Los Angeles Dodgers.
Candy Digital recently expanded into the collegiate sports landscape, with its “Sweet Futures” collection focusing on some of the top college football student-athletes in the country: Clemson QB D.J. Uiagalelei, North Carolina’s Sam Howell, Georgia’s JT Daniels, and Cincinnati’s Desmond Ridder. The series, which will add more college football, basketball, and baseball student-athletes throughout the season and officially launches in September, will give fans the opportunity to get the initial collectibles for some of the most highly touted players in their respective sports.