Direct-to-Consumer Offering will Revolutionize the Online Fan Shopping and Apparel Customization Experience
NEW YORK, August 4, 2021 – MLB Players, Inc. has partnered with gfxt3ch, a transformational software as a service (SaaS) technology, to co-design and build a first-of-its-kind, customized e-commerce experience focused on providing fans with unmatched flexibility to design their own unique MLBPI-licensed apparel.
Through gfxt3ch’s patented technology, fans will have the ability to customize and create their own, one-of-a-kind apparel, such as t-shirts and jerseys, depicting their favorite Players. Equipped with a wide variety of colors, garment styles, design elements and a vast MLB Player lineup, the apparel fans design usng the gfxt3ch platform will be products of their own creativity and imagination.
“We are thrilled to collaborate with gfxt3ch and its best-in-class technology to provide fans with an intuitive platform to create original designs that feature Players of their choosing,” said Evan Kaplan, Managing Director of MLB Players, Inc. “MLB Players, Inc. seeks to connect Players with their fans, and this partnership helps us achieve this. It‘s exciting to think our members will lead in the transformation of the Player licensing and customization framework.”
The partnership will officially debut its white-label platform on August 4 and will be live at custom.mlbplayers.com. Over time, MLB Players, Inc. and gfxt3ch plan to develop opportunities for Players to design and promote their own limited-edition apparel collections.
“MLB Players, Inc. has been the perfect partner to roll out this unique, interactive direct-to-consumer offering,” said Mike Bowen, President of gfxt3ch. “We created gfxt3ch with the goal of allowing fans to customize garments of any Player in real-time, unencumbered by restraints such as wholesale inventory, approvals, and traditional licensing dynamics. We think the fans will love the platform and we look forward to scaling the technology across the industry.”
The launch will initially focus on apparel customization options for 50 of Major League Baseball’s top Players, as well as giving fans the opportunity to select multiple Players from their favorite team to combine on the garment of their choice.
No longer confined to buying static, pre-designed apparel from wholesale vendors, fans will now be able to create original designs exclusive to their preference and fanhood.